B2B meetings & matchmaking
Targeted B2B meetings with the right Chinese companies, arranged in advance
Yeni İpekyolu builds B2B meeting programmes in China or online for Turkish companies: target profile, pre-screening, Chinese invitations, a meeting schedule, an interpreter and post-meeting follow-up.
B2B matchmaking with Chinese companies: how to build a productive meeting programme
The foundation of matchmaking: a clear target profile
B2B matchmaking does not start with a general goal such as “meeting Chinese companies”, but with defining whom you want to meet and why. If you want to sell, you target importers, distributors, retail chains or cross-border e-commerce sellers; if you are sourcing, manufacturers with specific capacity and certificates; if you are looking for technology or partnership, companies active in that field. Criteria such as company size, region, sales channel and export experience sharpen the profile. The clearer the profile, the more productive your meeting schedule will be.
At Yeni İpekyolu we scan Chinese company databases, sector associations, fair exhibitor lists and our own network against this profile and build a long list of candidates. We then narrow it down by checking each candidate's company registration, business scope and basic reliability indicators. That way, every meeting in your calendar is with a pre-assessed company that has real potential to do business with you. We present the candidate list with a short rationale for each company and make the final selection together, so only the companies you approve move on to the invitation stage.
Chinese invitations and the meeting schedule: bringing the Chinese company to the table
Chinese companies rarely reply quickly to a foreign email; first contact is often made by phone or WeChat, in Chinese and with a short introduction. That introduction must make clear who your company is, what it offers and what the meeting will bring them. The Chinese company profile and product summary we prepare make the other side take the meeting seriously. With companies that accept, we confirm date, time, place and participants, and reconfirm appointments a few days ahead.
Meetings can take place at the Chinese company's office, at your hotel, at a fair venue or online. For in-person meetings, we build a realistic schedule of three to four meetings a day, taking city distances into account. For online meetings, we choose the platforms the Chinese side commonly uses and account for the time difference. For each meeting we prepare a briefing note with a short company summary, suggested questions and points to watch.
At the table and afterwards: turning a meeting into cooperation
In a first meeting, Chinese businesspeople usually weigh the relationship and the other side's seriousness; a firm agreement often matures in later contacts. So the goal of the first meeting is to clarify areas of interest, understand mutual expectations and agree the next step: sending samples, a quotation, a factory visit or discussing distribution terms. Our interpreter conveys not just words but also unspoken signals, helping you read the situation correctly. Even sending a short thank-you message in Chinese after the first meeting strengthens the relationship.
After the meetings, Yeni İpekyolu delivers a consolidated report with an assessment note, level of interest and recommended next step for each company. We send thank-you and follow-up messages to Chinese companies in Chinese and translate any requested documents. For good matches, we take the process on to sample management, negotiation support or a distribution agreement. The B2B programme thus becomes not a one-off event but the start of a sustainable business network. The report also includes a prioritisation recommendation.
Who can benefit from a B2B matchmaking programme?
Exporters looking for buyers and distributors in China
Pre-arranged meetings with importers and distributors who may be interested in your product speed up market entry.
Manufacturers and buyers seeking new suppliers
We plan meetings at decision-maker level with manufacturers that have specific capacity, certificates or technology.
Those adding meetings to a delegation or fair programme
If you are already going to China, adding separate B2B sessions alongside a fair or delegation programme gets more results from the trip.
What the B2B matchmaking service covers
Target profile and candidate list
We define your criteria together, research suitable companies from Chinese sources and present a reasoned candidate list.
Pre-check
We check candidates' company registration, business scope and basic reliability indicators.
Chinese company profile and invitation
We prepare your company introduction in Chinese and contact candidates by phone and WeChat to request meetings.
Meeting schedule and briefing
We deliver the confirmed meeting schedule and a short briefing note for each company before the meetings.
Interpreted meetings
A Turkish–Chinese interpreter attends all in-person or online meetings and takes notes.
Report and follow-up
We present the post-meeting report, handle follow-up correspondence in Chinese and organise next steps.
Service summary and requirements
| Meeting format | In person in China or online |
|---|---|
| Team | Research team, coordinator and business interpreter |
| Pricing | Quoted by number of target companies and meetings |
| Service languages | Turkish · Chinese · English |
| Cities served | Guangzhou · Shenzhen · Yiwu · Shanghai · Hangzhou · Beijing (coordinated from our Istanbul office) |
The final price and timeline depend on the scope; we send you a clear quote promptly.
What you need to provide
- Company profile, product catalogue and pricing policy
- The type of companies you want to meet and your criteria
- Suitable date range and preferred cities
- Details of the people attending the meetings
From matching to meeting: the process
- 1
Setting goals
We discuss what you want to sell or buy, the target company profile, and meeting cities or an online preference.
- 2
Research and approval
We prepare the candidate list and, with your approval, finalise which companies to invite.
- 3
Invitations and schedule
We send invitations in Chinese, build the schedule with companies that accept and reconfirm appointments.
- 4
Meeting days
You hold the meetings with your interpreter; at the end of each day we do a short review.
- 5
Follow-up
We deliver the report and start samples, quotations or second meetings with interested companies.
Frequently asked questions
How many meetings can be arranged?
It depends on the breadth of the target profile, the sector and the date range. In in-person programmes, three to four meetings a day is realistic; after reviewing the candidate list we clarify the expected scope.
Can we hold the meetings online?
Yes. We build online programmes using video tools commonly used by the Chinese side, taking the time difference into account; our interpreter joins the call.
Why would Chinese companies agree to meet?
A well-targeted, clear proposal prepared in Chinese attracts Chinese companies' interest. We prepare an introduction that clearly explains what your company offers and how the meeting benefits them.
How do we know the companies we meet are reliable?
We run basic company checks before inviting. At a later stage, for companies you plan to work with, we recommend a more thorough company check or a factory audit.
Where do the meetings take place?
They can be at the Chinese company's office or factory, a meeting room at your hotel or a fair venue. We suggest the most efficient arrangement based on distances.
Is an agreement signed at the first meeting?
In China, business relationships usually mature after several contacts. In the first meeting we aim to clarify interest and the next step, then support you through negotiation and contract stages.
What do we receive after the meetings?
You receive a report with an assessment note, interest level and recommended next step for each company. We also handle follow-up correspondence in Chinese.
Tell us what you need in China
Our consultant reviews your needs for free and gives you a clear price and timeline.
