Catalogue & website localisation into Chinese
Present your Turkish products in the Chinese buyer's own language and expectations
Yeni İpekyolu localises Turkish exporters' catalogues, websites and presentations for Chinese buyers. Instead of word-for-word translation, we prepare messaging suited to the Chinese market, Chinese typography and pages that open smoothly from China.
Localising catalogues and websites into Chinese: more than translation
What does a Chinese buyer look for in a catalogue?
The long founding stories and generic adjectives common in Turkish catalogues do little for a Chinese buyer. A Chinese purchaser looks first at concrete information: production capacity, certifications, origin, materials, packaging options, minimum order quantity and lead time. Trust signals matter too; photos of the factory, production line, laboratory and fair participation are read in China as signs of seriousness. At Yeni İpekyolu we restructure your text around these expectations, highlighting the strengths of Turkish origin and your brand in the order a Chinese reader cares about.
Localisation is also about the language itself. Mainland China uses Simplified Chinese; traditional characters aimed at Taiwan or Hong Kong leave a different impression. Product names, units and date formats are adapted to Chinese conventions. If no Chinese equivalent has been set for your brand name, we decide together how it will appear in the catalogue; if needed, our Chinese brand naming service proposes a permanent name. That way the catalogue you hand out at the fair, your website and your business card all carry the same name.
Chinese typography and design: text length, fonts and layout
Chinese text takes noticeably less space than Turkish, but line spacing and font size must be set differently for the characters to stay legible. Pasting Chinese text straight into the Turkish catalogue layout usually produces gappy, unbalanced pages. Choosing suitable Chinese fonts, heading hierarchy and punctuation also matters; Chinese punctuation marks are full width. If your design file is in InDesign, Illustrator or a similar format, we typeset the Chinese directly in the file and have a mainland Chinese reader do the final check before printing.
Images are part of localisation too. In China, certain colours, numbers and symbols carry special meanings; red and gold tones, for example, are associated with celebration and luck. We also render text in product photos, infographics and tables into Chinese. Adding your WeChat QR code at the end of the catalogue is the most practical way for a Chinese buyer to contact you immediately; if you don't use WeChat yet, we guide you in setting it up.
A website that opens from China: speed, content and contact channels
A Chinese website is more than translated pages. It needs to load quickly when visited from China; external fonts, maps, video players and form services that are slow or restricted in China can weigh a page down. We identify such components and suggest locally hosted alternatives for the Chinese pages. If you plan a broader presence in China, we coordinate with licensed local providers on matters such as hosting in China and ICP filing, and confirm the current rules together.
Chinese users mostly prefer Baidu for search and WeChat for communication. On the Chinese pages we prepare title and description tags with Chinese keywords and add WeChat, phone and email details to the contact page in line with Chinese habits. Product pages highlight B2B details such as a “request a quote” flow instead of prices, minimum order and sample terms. Afterwards we can connect this content with a WeChat official account and marketing on Chinese platforms.
Who wants to approach China with Chinese materials
Exporters exhibiting at a fair in China
We prepare the catalogue, brochure and roll-up texts for your stand in line with the fair calendar. If you want printing done in China, we send the files to the printer.
Brands looking for a Chinese distributor
When the company presentation and product file you send to distributor candidates are in Chinese, the first meeting is far more productive. We adapt your presentation to Chinese business culture.
Those preparing to sell online to China
Before Tmall Global, JD or Xiaohongshu, the Chinese foundation of product descriptions and your brand story is prepared. This content is reused in later marketing.
Localisation scope: from copy to typesetting
Copy adaptation (transcreation)
Your messages are rewritten around the Chinese buyer's priorities. Alternatives are offered for slogans and headlines.
Catalogue and brochure typesetting
The Chinese text is placed directly into your design file. Font, size and layout are adjusted for reading Chinese.
Chinese version of the website
Page copy, menus, forms and SEO tags are adapted into Chinese. A recommendation report is given on components that slow down access from China.
Company presentation and product file
Your PowerPoint or PDF presentations are prepared in Chinese. Text in images and tables is translated as well.
Native final read
Before printing or publishing, a native reader from mainland China does the final check. Unnatural expressions are cleaned up at this stage.
Service summary and requirements
| Materials | Catalogue · Brochure · Website · Presentation · Fair prints |
|---|---|
| Delivery team | Marketing translator + Chinese typesetter + native reader |
| Pricing | Project-based quote · typesetting and web work itemised |
| Service languages | Turkish · Chinese · English |
| Cities served | Guangzhou · Shenzhen · Yiwu · Shanghai · Hangzhou · Beijing (coordinated from our Istanbul office) |
The final price and timeline depend on the scope; we send you a clear quote promptly.
What you need to provide
- Existing catalogue, presentation or website files
- Open design files (InDesign, Illustrator, etc.)
- Target product groups and buyer profile
- Certificates, capacity details and factory images
- Admin panel access for the website
How a localisation project runs
- 1
Goal and audience
We discuss which products you want to reach which buyer profile with, and through which channel. We look at competitors' Chinese materials together.
- 2
Term and name decisions
The brand name, product names and key terms are set in Chinese. This list is shared across all materials.
- 3
Adaptation and typesetting
The copy is adapted and placed into the design file or website. We share drafts as PDFs or test links.
- 4
Review and launch
A native reader does the final check, and with your approval it goes to print or live. Our team tests access from within China.
Frequently asked questions
Wouldn't a machine-translated Chinese catalogue be enough?
Machine translation conveys the rough meaning, but a Chinese buyer immediately notices unnatural phrasing, and that undermines trust. Localised copy makes your brand look professional. If you prefer, we can also start from your existing machine translation and work by editing it.
Should I use Simplified or Traditional Chinese?
If your target is mainland China, Simplified Chinese is the right choice. If Taiwan or Hong Kong are also targeted, a separate Traditional Chinese version can be prepared. All Chinese content we produce for mainland buyers is in Simplified Chinese.
How can I tell whether my website opens from China?
Our team members in China test your site from different cities and mobile networks. We report components that load slowly or not at all and suggest solutions. This test is a standard part of a localisation project.
Is a server in China and ICP filing mandatory?
Chinese pages hosted abroad can be sufficient for many B2B needs. If hosting in China is preferred, ICP filing is typically required and is handled through licensed local providers. We confirm the options and current rules together based on your needs.
Can you have the catalogue printed in China?
Yes. If you are exhibiting, printing in the fair city and having it delivered straight to your stand is a practical solution. We handle communication with the printer in Chinese and check the print proof.
I don't have a Chinese brand name; what should the catalogue say?
In the short term, the brand name in Latin letters can be used. If you are aiming for a lasting presence in China, a Chinese name with good sound and meaning makes it easier for buyers to remember you. Our Chinese brand naming service can help with this.
What happens when my product range changes?
Because we keep your term list and design files, we add new products quickly. Only the changed pages are updated. That way your Chinese materials stay current every season.
Tell us what you need in China
Our consultant reviews your needs for free and gives you a clear price and timeline.
